Brand Detectives: The New Generation of Global Candidates

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Today’s candidates are unlike any employers have encountered in history. With unique preferences, priorities and unprecedented access to information, global corporations and other employers are continuously searching for ways they can attract and retain the world’s top talent.

This report explores one of the most important — yet least understood — new dynamics of candidate preferences: branding and employer-employee trust. The research results reveal how and why employer-employee trust is a critical factor and what savvy companies can do to effectively enhance their efforts to attract and retain the best and brightest candidates.

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