Employer brand and consumer brand are inextricably linked. A positive candidate experience makes individuals more likely to purchase an organization’s products or services and satisfied customers are more likely to work for companies whose products and services they use. The candidate experience, therefore, has an impact well beyond Human Resources, directly influencing company brand and profitability.
The research looked at the following questions:
- What is the impact of negative candidate experiences on purchase intent?
- What types of negative experiences are most damaging?
As part of ManpowerGroup’s Global Candidate Preferences Research, Add to Cart: Candidates are Consumers, Too provides insights into these very questions, helping employers more effectively attract and retain the best candidates.
Explore key findings from the research. Choose a country infographic to download and compare its results with the global average
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ManpowerGroup Solutions uncovered what impacts the candidate experience during a job search, including candidate behaviors and motivators when looking for employment. The results revealed important trends impacting retention and recruitment, including what drives candidates to job search, the tools they use, the challenges they face and the extent to which companies play a role in their hiring decisions.
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